Hello, I’m Gary Tsui — a Creative Director, Senior Visual Strategist, and AI-native creator with over 15 years of experience shaping aesthetics, directing visual narratives, and guiding brands across diverse creative landscapes.

My foundation was built in the entertainment industry through years collaborating with Disney Southeast Asia and Sony Pictures Television (AXN), where I refined my ability to interpret brand DNA, maintain visual consistency, and adapt to multiple styles with precision. I specialise in transforming abstract ideas into clear visual direction, ensuring every project moves with intention, coherence, and creative integrity.

Beyond design, I spent five years building an F&B brand from the ground up. This deepened my skills in leadership, government communications, financial oversight, user analysis, operations, and rapid decision-making — allowing me to approach creative work with a strategic and execution-ready mindset.

As an AI-native creator, I integrate tools such as Gemini, Sora, Nano Banana, NotebookLM and more across both creative and operational workflows. I use AI not only for concept development, illustration, and motion exploration, but also for business operations, financial forecasting, tax management, user behavior analysis, and process optimisation.
To me, AI is not a shortcut — it is a force multiplier that elevates clarity, speed, and intelligence across every aspect of work.

I bring together aesthetic sensitivity, cross-team leadership, strategic problem-solving, and AI-accelerated executionto deliver visual solutions that are refined, consistent, and aligned with long-term brand vision.