Creative Director • Senior Visual Strategist • AI-Native Creator

Singapore | pinghungtsui@gmail.com | +65 8163 7630 | tsuipinghung.net

PROFESSIONAL SUMMARY

Senior Creative Leader with 15+ years of international experience across global entertainment networks (Disney, Sony) and entrepreneurial ventures. Expert in translating complex brand DNA into high-impact 3D/motion narratives while leveraging AI-accelerated workflows to optimize production and strategic decision-making. A hands-on director who combines aesthetic sensitivity with a founder’s business acumen.

CORE SKILLS

Art Direction & Visual Strategy
Branding & Multi-Style Identity Systems
Motion Graphics & 3D Animation (Cinema 4D, After Effects, Vizrt)
Video Production & Post-Editing (Premiere Pro, Final Cut Pro)
Visual Communication & Storyboarding
Creative Concept Development & Problem-Solving
Cross-Functional Collaboration (Marketing, HR, Corporate Comms)
Bilingual Communication – English & Chinese; conversational Japanese
AI-Accelerated Workflow – Gemini, Sora, NotebookLM, Nano, Banana (creative + operations + analysis)

AREAS OF EXPERTISE

Art Direction & Creative Leadership
Multi-style Brand Identity & Visual Systems
Motion Narrative & Visual Storytelling
3D Animation & Concept Exploration
Data-Driven Creative Decision-Making
AI-powered Ideation, Visual Development & Business Analysis
Aesthetic Development & Long-Term Brand Consistency

CREATIVE PHILOSOPHY

In an era where creating images with AI is effortless, I believe a Creative Lead or Art Director’s real value lies in identifying the core problem, asking the right questions, uncovering insights, and executing responsibly.
My work combines aesthetic sensitivity, strategic clarity, collaborative leadership, and AI-enhanced execution to create design solutions that are visually refined and operationally grounded.

AI & OPERATIONAL CAPABILITIES

(Unique Strength as Creative Leader)

AI for concept art, motion exploration, design iteration
AI for financial forecasting, Resource Allocation & Budgeting Optimization
AI for customer behavior analysis & business intelligence
AI for workflow optimization and operational decision-making
AI-native documentation, research, and strategic planning

PROFESSIONAL EXPERIENCE

Founder & Creative Director | sweeT.Rex Desserts Cafe

Oct 2020 – Nov 2025

Brand Architecture: Founded and scaled a lifestyle F&B brand, overseeing everything from visual identity systems to interior aesthetics and multi-channel marketing.
Operational Leadership: Managed full P&L, supply chain logistics, and a cross-functional team, proving the ability to lead in high-pressure, "hands-on" environments.
Digital Narrative: Produced all motion graphics and social media content, utilizing a decade of Disney-level standards to drive local customer engagement and brand loyalty.

The Walt Disney Company (Southeast Asia) Pte. Ltd. — Senior Motion Graphic Designer

Feb 2013 – Oct 2020 | Singapore

Directed and produced motion graphics for Disney Channel and corporate initiatives across Southeast Asia.
Interpreted brand DNA and ensured regional consistency across multi-market campaigns.
Developed high-impact visual storytelling for on-air, digital & internal communications.
Partnered with marketing and corporate comms on integrated creative campaigns.
Led cross-department visual projects, elevating campaign clarity and audience engagement.

Sony Pictures Television (AXN) — Senior Motion Graphic Designer

Oct 2010 – May 2012 | Singapore

Produced high-impact promotional graphics and channel branding packages.
Collaborated with producers, editors, and marketers on key visual identities.
Increased workflow efficiency by standardizing design templates and processes.

Freelance Director / Motion Graphic Designer — Beijing, China

Aug 2008 – Aug 2010

Directed and designed multimedia content for television, corporate, and event clients.
Delivered end-to-end production: concept → storyboard → animation → post.
Built visual branding for corporate communication campaigns across industries.

MASTV (Macao) — Visual Producer

Jun 2007 – Aug 2008

Nacha Studio (Beijing) — Motion Graphic Designer

Feb 2007 – Jun 2007

Cable TV Hong Kong (24hr News) — Graphic Designer II

Nov 2005 – Nov 2006

TVB (Hong Kong) — Visual Producer (OAP)

Apr 2005 – Nov 2005

Hong Kong Broadband Network – Sports Channel — Multimedia Graphic Designer

Mar 2004 – Feb 2005

ENTREPRENEURIAL EXPERIENCE

Founder — sweeT.Rex Café (Singapore)

2019 – 2025

Built a consumer brand from scratch: branding, menu development, ops & marketing.
Managed government licensing, corporate compliance, tenancy negotiations (HDB).
Oversaw financial planning, tax submissions, supplier negotiations & hiring.
Applied AI for business analytics, forecasting & operational optimization.
Strengthened leadership, crisis management & strategic decision-making.

EDUCATION

The Hong Kong Polytechnic University — Higher Diploma, Multimedia Design & Technology
2001–2003

Southwest Missouri State University (USA) — Freshman & Sophomore Studies
1999–2001

Spanish Fork High School (Utah, USA) — Exchange Year
1998–1999

TECHNICAL PROFICIENCY